We both thought we started our UnFranchise® business in 1997, but that was only when our contracts were on file with the corporate office. For the first five years, we basically dabbled in the business. At times, we thought we were actually working and running our Market America business as a business, but it was not until 2002 that we made the decision to take complete control of our lives and use Market America as the vehicle.
Too many people sign a piece of paper and think it will change their lives. Many do not understand that the real key is the systemization of the business model that allows you to leverage yourself. In reality, Bill's successful entertainment company was only successful when Bill was there. Sure it was a great income, but it only came with working nights, weekends and holidays and managing people who eventually went into competition with us. With Market America, there is true leverage. Within two years of following the system, we were in a position to sell Bill's entertainment company of 15 years. In only four years running our UnFranchise business on a part-time basis, the great income from that entertainment business was not only matched, but tripled. We have changed our focus to what we truly love to do like traveling, golf and teaching weight education.
Lydia, with a substantial health and fitness background, has now been able to magnify her education and abilities to impact the field and customers. The money and time that the UnFranchise affords, combined with the continued expansion and sophistication of Market America's products and services, allows her greatest passion to become reality: producing health and wealth. The UnFranchise is not only for self, but impacts and empowers the health of others worldwide — physically, mentally and financially.
Nothing can replace the freedom we experience by choosing every detail of our lives, from what we want to drive, where we want to live and just the little things of how we want to spend our time each day. It's not only financial success, but the friendships that have been created on the way. These friendships will last a lifetime. The people we get to spend time with enrich our lives and make the financial success that much sweeter.
It's not that Market America is the end-all be-all, but your return on investment is truly incredible — more than what we have experienced in our past ventures — and through Market America, so many opportunities have opened up in our lives. Our advice is to take Market America and use it to create the life you were meant to live and impact others through your success.
One of our favorite quotes is by George Bernard Shaw: "You don't find your right life. You create it."